"The third edition of this bestselling book guides you through a proven, results-based approach to calculating the return on investment in training and performance improvement programs. The ROI Methodology described in the book has evolved into the most used evaluation system in the world. Patti...

"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at...

"Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and...

Intro -- Title Page -- Copyright -- Praise for Value for Money -- Foreword -- Preface -- Value is Changing … -- Need for a New Approach -- The ROI Methodology: The Enhanced Logic Model -- We Can't Measure Our Way to Success -- Flow of the Book -- Acknowledgements -- Authors -- Chapter 1: The...

1. The chief talent officer : evolution, trends, and opportunities -- 2. Developing the strategy -- 3. Setting the investment level -- 4. Aligning learning to business needs -- 5. Shifting to performance improvement -- 6. Creating value-based delivery -- 7. Managing the learning function for...