Tran, Phuong Kim Thi; Nguyen, Hue Kim Thi; Nguyen, Loc Thi - In: International Journal of Tourism Cities 9 (2023) 1, pp. 302-322
Purpose This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of cognitive and affective components (e.g. tourist-destination identification, cognitive image, affective image and...