Picón, Araceli; Castro, Ignacio; Roldán, José L. - In: Journal of Business Research 67 (2014) 5, pp. 746-751
This study proposes a multiple mediation model to analyze the relationship between satisfaction and loyalty. The study's contribution to the literature is to examine, empirically, the main antecedents and determinants of this endogenous variable in greater depth. Thus, the research fills a gap...