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Search: person:"Pitt, Leyland F."
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Consumer behaviour
31
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29
Brand management
23
Markenführung
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19
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18
Marketingmanagement
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English
184
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99
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Pitt, Leyland F.
278
Berthon, Pierre R.
67
Berthon, Pierre
43
Watson, Richard T.
30
Caruana, Albert
22
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
16
Kietzmann, Jan
15
Parent, Michael
15
Campbell, Colin
12
Robson, Karen
12
McCarthy, Ian P.
10
Chan, Anthony
9
Campbell, Colin L.
8
Vella, Joseph
8
Ewing, Michael
7
Hulbert, James M.
7
Robertson, Jeandri
7
Zinkhan, George M.
7
Berthon, Jean-Paul
6
Chakrabarti, Ronika
6
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Abratt, Russell
5
Hannah, David
5
Reyneke, Mignon
5
Steyn, Peter
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Heerden, Gené van
4
Pitt, Leyland F
4
Sands, Sean
4
Spyropoulou, Stavroula
4
Bakkeland, Gunnar
3
Barnes, Bradley R.
3
Boon, Edward
3
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Published in...
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Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
Marketing Intelligence & Planning
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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Source
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ECONIS (ZBW)
155
OLC EcoSci
84
Other ZBW resources
22
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
BASE
1
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283
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11
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
12
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
13
Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
14
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
15
Transcendent service management
Watson, Richard T.
;
Pitt, Leyland F.
- In:
Journal of service management
33
(
2022
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012797601
Saved in:
16
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
17
Caught in a vicious cycle? : student perceptions of academic dishonesty in the business classroom
Ferguson, Sarah Lord
;
Flostrand, Andrew
;
Lam, Joey
; …
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535876
Saved in:
18
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
19
E-commerce in South Korea : a Canadian perspective
Eriksson, Theresa
;
Matheson, Kristin
;
Pitt, Leyland F.
; …
-
2019
Persistent link: https://www.econbiz.de/10012127497
Saved in:
20
Re-institutionalizing marketing
Key, Thomas Martin
;
Clark, Terry
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
Saved in:
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