Managing the tensions in marketer-influencer relationships
Kylie McMullan, Christofer Laurell, Leyland Pitt
| Year of publication: |
2022
|
|---|---|
| Authors: | McMullan, Kylie ; Laurell, Christofer ; Pitt, Leyland F. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 5, p. 559-566
|
| Subject: | Influencer marketing | Marketing management | Power theory | Social media | Social proof | Social Web | Social web | Marketingmanagement | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2021.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383184