Search Results - person:"Poncin, Ingrid"

Breaking down the crowd of backers : profiling cooperative strategies on a reward-based crowdfunding platform

Leclercq, Thomas; Poncin, Ingrid - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1366-1390

Persistent link: https://www.econbiz.de/10014427179

Gamification's role in fostering user engagement with healthy food-based digital content

Charry, Karine; Poncin, Ingrid; Kullak, Avreliane; … - In: Psychology & marketing 41 (2024) 1, pp. 69-85

Persistent link: https://www.econbiz.de/10014467468

The impacts of the use of data analytics and the performance of consulting activities on perceived internal audit quality

Betti, Nathanaël; DeSimone, Steven M.; Gray, Joy; … - In: Journal of accounting & organizational change : JAOC 20 (2024) 2, pp. 334-361

Persistent link: https://www.econbiz.de/10014496987

Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights

Lambillotte, Laetitia; Poncin, Ingrid - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 213-243

Persistent link: https://www.econbiz.de/10014299240

Enhancing playful customer experience with personalization

Lambillotte, Laetitia; Magrofuoco, Nathan; Poncin, Ingrid; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013366295

Technologies, expériences, services et au-delà ! : plaidoyer pour développer la recherche sur les technologies, les expériences et les services

Poncin, Ingrid; Hammedi, Wafa; Lancelot Miltgen, Caroline - In: Recherche et applications en marketing : RAM 37 (2022) 4, pp. 3-14

Persistent link: https://www.econbiz.de/10013435421

Uncovering the dark side of gamification at work : impacts on engagement and well-being

Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid; … - In: Journal of business research : JBR 122 (2021), pp. 256-269

Persistent link: https://www.econbiz.de/10012420401

Drivers of the experience value of mobile money transfer service : Senegaleseuser perspectives

Fall, Ndeye Astou Manel; Diop-Sall, Fatou; Poncin, Ingrid - In: Journal of Services Marketing 35 (2021) 7, pp. 901-917

Purpose: Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual/cultural characteristics in...

Persistent link: https://www.econbiz.de/10012641262

Effects of digitalisation of organisations on internal audit activities and practices

Betti, Nathanaël; Sarens, Gerrit; Poncin, Ingrid - In: Managerial Auditing Journal 36 (2021) 6, pp. 872-888

Purpose: This paper aims to investigate how the internal audit function (IAF) modifies its activities and practices in relation to the digitalisation the organisation. This paper specifically examines the use of data analytics and the performance of consulting activities by internal auditors....

Persistent link: https://www.econbiz.de/10012641449

Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context

Cambier, Fanny; Poncin, Ingrid - In: Journal of business research : JBR 109 (2020), pp. 260-270

Persistent link: https://www.econbiz.de/10012238060