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Search: person:"Pozharliev, Rumen"
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Pozharliev, Rumen
15
De Angelis, Matteo
11
Rossi, Dario
6
Bagozzi, Richard P.
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Verbeke, Willem J. M. I.
3
Amatulli, Cesare
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Andria, Alberto
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Pozharliev, Rumen Ivaylov
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Rizzoni, Giovanni
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ECONIS (ZBW)
15
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1
Overcoming the blockchain technology credibility gap
Mazzù, Marco Francesco
;
Pozharliev, Rumen
;
Andria, Alberto
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1791-1807
Persistent link: https://www.econbiz.de/10014338325
Saved in:
2
Do not put the blame on me : asymmetric responses to service outcome with autonomous vehicles versus human agents
Pozharliev, Rumen
;
De Angelis, Matteo
;
Donato, Carmela
; …
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 455-467
Persistent link: https://www.econbiz.de/10014251322
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
5
How trust and attachment styles jointly shape job candidates' AI receptivity
Deriu, Valerio
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555866
Saved in:
6
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
7
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
8
Overcoming consumer resistance to ai in general health care
Gaczek, Piotr
;
Pozharliev, Rumen
;
Leszczyński, Grzegorz
; …
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 321-338
Persistent link: https://www.econbiz.de/10014252997
Saved in:
9
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
10
How sensory language shapes influencer's impact
Rizzoni, Giovanni
;
Berger, Jonah
;
De Angelis, Matteo
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 810-825
Persistent link: https://www.econbiz.de/10014444206
Saved in:
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