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Search: person:"Pusateri, Michael A."
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Beziehungsmarketing
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Key account management
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Key-Account-Management
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Relationship marketing
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Switching behaviour
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Krapfel, Robert E.
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Pusateri, Michael A.
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Sengupta, Sanjit
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Handbook of strategic account management : a comprehensive resource
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Marketing management : a quarterly business management publication of the American Marketing Association
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ECONIS (ZBW)
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Switching costs in key account relationships
Sengupta, Sanjit
;
Krapfel, Robert E.
;
Pusateri, Michael A.
- In:
Handbook of strategic account management : a …
,
(pp. 103-113)
.
2014
Persistent link: https://www.econbiz.de/10010341372
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The Strategic Sales Force - Work Load, compensation, and technology all affect key account management.
Sengupta, Sanjit
;
Krapfel, Robert E.
;
Pusateri, Michael A.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
2
,
pp. 28-34
Persistent link: https://www.econbiz.de/10007249978
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