Switching costs in key account relationships
Year of publication: |
2014
|
---|---|
Authors: | Sengupta, Sanjit ; Krapfel, Robert E. ; Pusateri, Michael A. |
Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 103-113
|
Subject: | Wechselverhalten | Switching behaviour | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing |
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