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Search: person:"Quamina, La Toya"
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Brand management
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Quamina, La Toya
7
Singh, Jaywant
6
Crisafulli, Benedetta
5
Xue, Melanie Tao
2
Chawdhary, Rahul
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Kalafatis, Stavros
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Kottasz, Rita
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Journal of business research : JBR
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European Management Review
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
2
Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
Saved in:
3
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
4
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
5
How Intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
Saved in:
6
The role of brand equity and crisis type on corporate brand alliances in crises
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
European Management Review
17
(
2019
)
4
,
pp. 821-834
Persistent link: https://www.econbiz.de/10012089824
Saved in:
7
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
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