Hasan, Md Rajibul; Shams, S.M. Riad; Rahman, Mizan; … - In: Management Decision 58 (2020) 8, pp. 1663-1674
Purpose: To enhance the understanding of the moderating influence of different bottom of the pyramid (BOP) income segments on the antecedents of pro-poor innovation acceptance. Design/methodology/approach: In this study, 320 BOP consumers with a range of low-to-moderate literacy and low-income...