Andersson, Patric; Rakow, Tim - In: Judgment and Decision Making 2 (2007) February, pp. 29-39
It has been proposed that recognition can form the basis of simple but ecologically rational decision strategies (Gigerenzer \& Goldstein, 1996). Borges, Goldstein, Ortmann, \& Gigerenzer (1999) found that constructing share portfolios based on simple name recognition alone often yielded better...