San Martín, Sonia; López‐Catalán, Blanca; … - In: Industrial Management & Data Systems 112 (2012) 6, pp. 946-963
Purpose – The purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m‐commerce). Introducing the perspective of firms, the paper advances the literature of m‐commerce adoption that mainly focuses on the consumer standpoint....