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Search: person:"Ramani, Nandini"
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Ramani, Nandini
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Srinivasan, Raji
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Journal of marketing
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Handbook of research on new product development
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ECONIS (ZBW)
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Digital multisided platforms : an innovation research agenda
Srinivasan, Raji
;
Ramani, Nandini
- In:
Handbook of research on new product development
,
(pp. 127-145)
.
2019
Persistent link: https://www.econbiz.de/10012125117
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2
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
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3
Effects of liberalization on incumbent firms' marketing-mix responses and performance : evidence from a quasi-experiment
Ramani, Nandini
;
Srinivasan, Raji
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 97-114
Persistent link: https://www.econbiz.de/10012176146
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