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Search: person:"Rangan, Priyamvadha"
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Advertising effects
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Choi, Jungsil
4
Rangan, Priyamvadha
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Singh, Surendra N.
4
Li, Yexin Jessica
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Chatterjee, Promothesh
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Landau, Mark J.
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Yin, Bingqing
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
2
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
3
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
4
The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
Saved in:
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