Jakhar, Riju; Verma, Deepak; Rathore, Ajay Pal Singh; … - In: Benchmarking: An International Journal 27 (2020) 10, pp. 2759-2784
Purpose: Visual merchandising has a direct impact on shopping experience, making it pertinent for the retailers to ensure that their store environment has an effective design. This study blends fuzzy numbers and Analytical Hierarchy Process to create a fuzzy evaluation model prioritizing the...