Purpose – The purpose of this paper is to investigate the effects of internal marketing on service quality and the mediating role of OCB in their relationship. Design/methodology/approach – A total of 162 random samples of the customers and employees of the Greater Tehran Gas Company were...

Purpose – Preparing and presenting proper marketing programs are of paramount importance in establishing and developing sport activities in any country. The reasons behind the apparent lack of such programs in Iran are not the result of unwillingness of sport institutions to adopt these...