Information technology and supply chain agility are in vogue. The present study aims to investigate the impact of information technology (IT) on supply chain agility and its outcomes such as cost reduction and operational performance in fast food companies' chains. A total of 240 employees from...

Semantic analysis is becoming increasingly important not only in computing but also in the business world. The purpose of the current study is to apply semantic network analysis to the service industry, one of the economic sectors. To learn more about the crowded environment in the service...

Semantic analysis is becoming increasingly important not only in computing but also in the business world. The purpose of the current study is to apply semantic network analysis to the service industry, one of the economic sectors. To learn more about the crowded environment in the service...

This study examined the antecedent and consequent relationship between sustainable tourism, marketing, and brand equity in the Malaysian rural community-based homestays (RCBHs) perspective. A self-administered questionnaire method was employed to collect data. Homestay operators from three...

Information technology and supply chain agility are in vogue. The present study aims to investigate the impact of information technology (IT) on supply chain agility and its outcomes such as cost reduction and operational performance in fast food companies' chains. A total of 240 employees from...

Purpose This study explored the antecedent and consequent relationship between information and communication technology (ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia. This study also examined how the political support by local...

Purpose The aim of this study is to gather and analyse the information regarding the level of awareness and commitment of the public as well as the organizations of Pakistan pertaining to sustainable development goals (SDGs). Design/methodology/approach A sample of 500 respondents in total...