Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia
Year of publication: |
2022
|
---|---|
Authors: | Janjua, Zain ul Abedin ; Krishnapillai, Gengeswari ; Rehman, Mobashar |
Published in: |
Journal of Hospitality and Tourism Insights. - Emerald Publishing Limited, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2022, 2, p. 575-594
|
Publisher: |
Emerald Publishing Limited |
Subject: | Sustainability tourism marketing | Rural community-based homestays | Corporate social responsibility | Political support by local authorities | Brand equity |
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