Izogo, Ernest Emeka; Reza, Abdi; Ogba, Ike-Elechi; … - In: African Journal of Economic and Management Studies 8 (2017) 2, pp. 186-204
Purpose The purpose of this paper is to explore the determinants of relationship quality (hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail banking market through a dual-lens theory. Design/methodology/approach The research informants were recruited from a...