Search Results - person:"Rich, Michael K." - EconBiz

Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?

Rich, Michael K.; Bartholomew, Darrell - In: The journal of business & industrial marketing 25 (2010) 3, pp. 172-176

Persistent link: https://www.econbiz.de/10003976015

Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience

Rich, Michael K. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003976034

Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?

Rich, Michael K.; Bartholomew, Darrell - In: Journal of Business & Industrial Marketing 25 (2010) 3, pp. 172-176

Purpose – This paper aims to discuss the inequities in the financial infrastructure of Division II rural universities located throughout the USA and much of the Western world while seeking to offer possible solutions through on‐campus marketing enterprises. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014843005

Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?

Rich, Michael K.; Bartholomew, Darrell - In: The journal of business & industrial marketing 25 (2010) 3, pp. 172-177

Persistent link: https://www.econbiz.de/10008384012

Guest editorial

Rich, Michael K. - In: Journal of Business & Industrial Marketing 25 (2010) 3

Persistent link: https://www.econbiz.de/10014843558

Requirements for successful marketing alliances

Rich, Michael K. - 2009

Persistent link: https://www.econbiz.de/10003836999

Managing Business Marketing and Sales: An International Perspective

Rich, Michael K. - In: Journal of Business & Industrial Marketing 22 (2007) 5

Persistent link: https://www.econbiz.de/10014843537

Strategy Moves: 14 Complete Attack and Defense Strategies for Competitive Advantage

Rich, Michael K. - In: Journal of Business & Industrial Marketing 21 (2006) 4

Persistent link: https://www.econbiz.de/10014843527

The Customer Learning Curve: Creating Profits from Marketing Chaos

Rich, Michael K. - In: Journal of Business & Industrial Marketing 18 (2003) 2, pp. 196-199

Persistent link: https://www.econbiz.de/10014843522

Business‐to‐Business Marketing: Strategies and Implementation

Rich, Michael K. - In: Journal of Business & Industrial Marketing 18 (2003) 3, pp. 289-291

Persistent link: https://www.econbiz.de/10014843523

A service of the