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Search: person:"Richards, Trevor"
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Richards, Trevor
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Managing service quality : MSQ ; an international journal
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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MEASURING BRAND EQUITY - Talking to the heart and the head - Brand equity matters: It's how we add shareholder value. To measure it, we need to combine both rational and emotional...
Richards, Trevor
- In:
ADMAP : for decisionmakers in advertising, marketing, …
41
(
2006
)
3
,
pp. 47-50
Persistent link: https://www.econbiz.de/10006747493
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2
Dancing on our bones : New Zealand, South Africa, rugby and racism
Richards, Trevor
-
1999
Persistent link: https://www.econbiz.de/10004594268
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3
Buying loyalty versus building commitment - Developing the optimum retention strategy
Richards, Trevor
- In:
Marketing and research today : the journal of the …
26
(
1998
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10006393901
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4
Using the conversion model to optimize customer retention
Richards, Trevor
- In:
Managing service quality : MSQ ; an international journal
6
(
1996
)
4
,
pp. 48-52
Persistent link: https://www.econbiz.de/10007202139
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