Search Results - person:"Riordan, Edward A."

Applicability of marketing concepts and management activities in the Third Word : an empirical investigation

Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - 2008

Persistent link: https://www.econbiz.de/10003611078

Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns

Sasser, Sheila L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256

Persistent link: https://www.econbiz.de/10003610513

Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns

Sasser, Shelia L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256

Persistent link: https://www.econbiz.de/10007874357

TWO CRITICAL ISSUES: CREATIVITY AND GENDER - What Is Creative to Whom and Why? Perceptions in Advertising Agencies - Common advertising agency wisdom holds that creatives are diffe...

Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. - In: Journal of advertising research 43 (2003) 1, pp. 96-110

Persistent link: https://www.econbiz.de/10006505757

What Is Creative to Whom and Why? Perceptions in Advertising Agencies

Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. - In: Journal of Advertising Research 43 (2003) 01, pp. 96-110

Persistent link: https://www.econbiz.de/10005425149

Effective Reach and Frequency: Does It Really Make Sense?

Cannon, Hugh M.; Riordan, Edward A. - In: Journal of advertising research 34 (1994) 2, pp. 19-28

Persistent link: https://www.econbiz.de/10006536623

Applicatibility of marketing concepts and management activities in the Thirs World : an empirical investigation

Akaak, Isjmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - In: Journal of business research : JBR 16 (1988) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10003478507

Incidence of market typologies and pattern of marketing activity performance in selected African countries

Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10001086742

APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD

Akaah, Ishmael P.; Riordan, Edward A. - In: International Marketing Review 5 (1988) 1, pp. 41-55

The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of incidence and regularity of performance of marketing‐mix activities — thus implying their “applicability”....

Persistent link: https://www.econbiz.de/10014827929

Applicability of marketing concepts and management activities in the Third World: An empirical investigation

Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - In: Journal of Business Research 16 (1988) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10005474045