Harrison, J.J.H.; Roberts, W.R.; Pinson, R.; Dorning, B. - In: Journal of Marketing Practice: Applied Marketing Science 3 (1997) 1, pp. 33-44
In itself market research is unremarkable ‐ as were the methods in this particular instance ‐ but the context, i.e. the Birmingham Dental Hospital, was untypical, even by contemporary health standards. Reform of the public sector/NHS and the creation of the “internal market” have created...