McLeay, Fraser; Robson, Andrew; Yusoff, Mazirah - In: Journal of Management Development 36 (2017) 6, pp. 780-800
Purpose The constantly evolving higher education (HE) sector is creating a need for new business models and tools for evaluating performance. In this paper, an overview of the importance-performance analysis (IPA) model and its applicability as a management tool for assessing student...