The SMEs' perspective of trust in a B2B relationship
Year of publication: |
June 2016
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Authors: | Robson, Andrew ; Ojeme, Mark ; Coates, Nigel |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 21.2016, 2, p. 103-112
|
Subject: | SMEs | banks | trust | credibility and benevolence | Nigeria | KMU | SME | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Glaubwürdigkeit | Credibility | B-to-B-Marketing | Business-to-business marketing |
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