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Marketing & Innovation 2021 : Digitalität – die Vernetzung von digital und analog
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Digital touchpoints at the POS : generating competitive advantages in retail stores
Rode, Dominik
;
Stammen-Hegener, Cathrin
;
Gonzàlvez …
- In:
Marketing & Innovation 2021 : Digitalität – die …
,
(pp. 23-46)
.
2021
Persistent link: https://www.econbiz.de/10012816597
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