Digital touchpoints at the POS : generating competitive advantages in retail stores
Year of publication: |
2021
|
---|---|
Authors: | Rode, Dominik ; Stammen-Hegener, Cathrin ; Gonzàlvez Gallego, Nicolás |
Published in: |
Marketing & Innovation 2021 : Digitalität – die Vernetzung von digital und analog. - Wiesbaden : Springer Gabler, ISBN 978-3-658-29366-6. - 2021, p. 23-46
|
Subject: | Einzelhandel | Retail trade | Wettbewerbsvorteil | Competitive advantage | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet |
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