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Customer preferences versus managerial decision-making in open innovation communities : the case of Starbucks
Martínez-Torres, María del Rocío
;
Rodriguez-Piñero, F.
- In:
Technology analysis & strategic management
27
(
2015
)
10
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10011411898
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