Robayo-Pinzon, Oscar; Rojas-Berrio, Sandra; … - In: Young Consumers 23 (2021) 2, pp. 255-281
Purpose: The use of mobile devices by children and adolescents is increasing significantly; therefore, it is relevant to research the level of advertising literacy (AL) of parents who act as mediators between children and mobile advertising. This study aims to explore the conceptual, moral and...