Rowley, Gwyn; Barker, Keith; Callaghan, Victor - In: European Journal of Marketing 20 (1986) 2, pp. 35-39
Reports on survey‐behavioural research in a major and fundamental development ‐ the Questronic project based at the University of Sheffield (UK), and its first product, the Ferranti Market Research Terminal (MRT). States that the MRT is a battery‐operated, hand‐held data‐capture...