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Search: person:"Roy Bhattacharjee, Debashree"
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Bhattacharjee, Debashree Roy
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How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
2
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
3
Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
4
Brand communities : A literature review and future research agendas using TCCM approach
Roy Bhattacharjee, Debashree
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International Journal of Consumer Studies
46
(
2021
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012809726
Saved in:
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