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Search: person:"Ruffer, Stefan"
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Betreibermodell
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Bundling strategy
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Ruffer, Stefan
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Böhm, Eva
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Schäfers, Tobias
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Vertriebsseitige Herausforderungen bei industriellen Betreibermodellen: eine integrierte Betrachtung der Anbieter- und Nachfragerperspektive
Ruffer, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011937573
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2
Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Schäfers, Tobias
;
Ruffer, Stefan
;
Böhm, Eva
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 466-481
Persistent link: https://www.econbiz.de/10012501919
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