Search Results - person:"Ruiz‐Moreno, Felipe"

Consistency of expert product reviews: An application to wine guides

Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60

Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach....

Persistent link: https://www.econbiz.de/10014485042

Consistency of expert product reviews : an application to wine guides

Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60

Persistent link: https://www.econbiz.de/10014326233

Segmenting social media users based on ongoing brand activities to track consumer behavior change

Choi, Youngtae; Kroff, Michael W.; Penagos-Londoño, … - In: AI impacts in digital consumer behavior, (pp. 192-216). 2024

Persistent link: https://www.econbiz.de/10014636273

Guest editorial: introduction to special issue on "history of marketing in Spain", part II

Aramendia-Muneta, Maria Elena; Ruiz-Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 3, pp. 209-211

Persistent link: https://www.econbiz.de/10015078136

Modelling the group dynamics in the wine industry

Penagos-Londoño, Gabriel; Ruiz-Moreno, Felipe; Sellers … - In: International journal of wine business research 35 (2023) 1, pp. 25-44

Persistent link: https://www.econbiz.de/10014335592

Selling the past : the use of history as a marketing strategy in Spain : 1900-1980

Miranda Encarnación, José Antonio; Ruiz-Moreno, Felipe - In: Business history 64 (2022) 3, pp. 491-510

Persistent link: https://www.econbiz.de/10013363277

Customer perceived integrated marketing communications : a segmentation of the soda market

Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013371035

Guest editorial: introduction to special issue on "history of marketing in Spain", part I

Aramendia-Muneta, Maria Elena; Ruiz Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10014514154

Twitter killed the media star : a historical evolution of marketing communication used by Spanish universities

Orgilés-Amorós, Macarena; Ruiz Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10014514165

Special issue: marketing history in Spain

Aramendia-Muneta, Maria Elena (ed.); Ruiz Moreno, Felipe (ed.) - 2024

Persistent link: https://www.econbiz.de/10015078120