Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Year of publication: |
2022
|
---|---|
Authors: | Miranda Encarnación, José Antonio ; Ruiz-Moreno, Felipe |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 64.2022, 3, p. 491-510
|
Subject: | 20th century | Branding strategy | brands | Business History | historical myths | marketing | nationalism | Spain | trademarks | use of history | Spanien | Markenführung | Brand management | Unternehmensgeschichte | Business history | Marketingmanagement | Marketing management | Wirtschaftsgeschichte | Economic history | Markenartikel | Brand |
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