Search Results - person:"Runyan, Rodney C."

Small business orientation : a construct proposal

Runyan, Rodney C.; Covin, Jeffrey G. - In: Entrepreneurship theory and practice : ET&P 43 (2019) 3, pp. 529-552

Persistent link: https://www.econbiz.de/10012023257

Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm

Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60

Persistent link: https://www.econbiz.de/10012113566

Exploring the impact of shopper ethnicity through the path-to-purchase framework

Jones, Robert Paul; Camp, Kerri M.; Runyan, Rodney C. - In: Journal of retailing and consumer services 45 (2018), pp. 152-162

Persistent link: https://www.econbiz.de/10011929929

Retailing in today's world : multiple channels and other strategic decisions affecting firm performance

Grewal, Dhruv; Roggeveen, Anne L.; Runyan, Rodney C.; … - In: Journal of retailing and consumer services 34 (2017), pp. 261-263

Persistent link: https://www.econbiz.de/10011629291

Diversity and rigor trends in retailing research : assessment and guidelines

Finnegan, Carol; Runyan, Rodney C.; Gonzalez-Padron, Tracy - In: International journal of management reviews : IJMR 18 (2016) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10011543167

Community stakeholders and the perception of tourism downtowns : an assessment of brand identity

Line, Nathaniel D.; Runyan, Rodney C.; Swinney, Jane L.; … - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 159-172

Persistent link: https://www.econbiz.de/10011492633

Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation

Jones, Robert Paul; Runyan, Rodney C. - In: International journal of retail & distribution management 44 (2016) 8, pp. 776-798

Persistent link: https://www.econbiz.de/10011615480

Sports celebrity endorsements in retail products advertising

Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H. - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 308-321

Purpose – The purpose of this paper is to extend previous research into sport celebrity endorsements by investigating such endorsements of products ultimately sold by retailers. This is done by updating previous research involving print media in sporting magazines. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014803414

Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets

Line, Nathaniel D.; Runyan, Rodney C. - In: Tourism management : research, policies, practice 43 (2014), pp. 91-102

Persistent link: https://www.econbiz.de/10010351366

Strategic posture and performance : revealing differences between family and nonfamily firms

Madison, Kristen; Runyan, Rodney C.; Swinney, Jane L. - In: Journal of family business strategy 5 (2014) 3, pp. 239-251

Persistent link: https://www.econbiz.de/10010414189