Retailing in today's world : multiple channels and other strategic decisions affecting firm performance
Dhruv Grewal, Anne L. Roggeveen, Rodney C. Runyan, Jens Nordfält, Maria Elena Vazquez Lira
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Runyan, Rodney C. ; Nordfält, Jens ; Vazquez Lira, Maria Elena |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 261-263
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| Subject: | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629291