Mejía-Vásquez, Pericles Ramón; Sánchez-Gómez, Roberto - In: Journal of Fashion Marketing and Management: An … 26 (2021) 3, pp. 550-564
Purpose: This research seeks to discover how the organisational form (franchising vs vertical integration) of 384 fashion stores belonging to a Spanish franchise chain influences unit-level performance measured through three key indicators commonly used in the retail literature: sales per...