"This new edition presents a comprehensive review of the luxury industry's transformation and the brand management trends and issues it faces today. It offers holistic forecast for the industry and pragmatic suggestions for entrepreneurs. Structured thematically, the book starts by introducing...

A thorough, comprehensive guide to the luxury goods industry forexecutives, entrepreneurs, and MBA students As key new luxury markets like China and India continue toexpand, this book gives professionals in the industry a holisticunderstanding of luxury market dynamics around the world...

With increasing globalization, firms are entering a dynamic world of international business that is marked by liberalization of economic policies in a large number of emerging economies like India. To face the challenge of increasing competition that has resulted from liberalization, Indian...

The Indian economy began its liberalization process in 1991 under the structural adjustment program of the IMF and the World Bank. The structural adjustment program required India to deregulate in phased manner, eliminate the license regime and to open its economy to foreign capital. With the...

In today's era of hyper competition and change, one of the crucial challenges facing organizations is to build sustainable competitive organizations. Changing environment necessitates a change in strategic initiatives. The change in strategic initiatives like mergers and acquisitions, new...

LVMH Moet Hennessy Louis Vuitton, based in France, is one of the world's leading luxury goods companies. It operates in wines, spirits, fashion goods, leather goods, perfumes, cosmetics, watches, jewelry and retailing. The company employs approximately 56,000 employees. Its global distribution...

Mahut Group (name disguised) is a family owned business group that operate two cement companies, Heera and Moti (name disguised), in Gujarat, the Western part of India. Heera Cement has been making substantial losses since its inception and is currently under the consideration of Board of...