Dordevic, Dejan; Besic, Carica; Milosevic, Danijela; … - In: Management 5 (2010) 2, pp. 099-114
Due to processes occurring on the global market, enterprises have to pay more attention to meeting users’ requirements. Namely, market competition has influenced a change in the enterprise’s strategy and its orientation towards a customer, as an imperative of its business operations. In...