Search Results - person:"Sagfossen, Sofie"

What makes NFTs valuable to consumers? : perceived value drivers associated with NFTs liking, purchasing, and holding

Yilmaz, Tuba; Sagfossen, Sofie; Velasco, Carlos - In: Journal of business research : JBR 165 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014333341

Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns

Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425

Persistent link: https://www.econbiz.de/10012495770

The allure of the bottle as a package : an assessment of perceived effort in a packaging context

Söderlund, Magnus; Colliander, Jonas; Karsberg, John; … - In: The journal of product & brand management 26 (2017) 1, pp. 91-100

Persistent link: https://www.econbiz.de/10011666492

The consumer experience : the impact of supplier effort and consumer effort on customer satisfaction

Söderlund, Magnus; Sagfossen, Sofie - In: Journal of retailing and consumer services 39 (2017), pp. 219-229

Persistent link: https://www.econbiz.de/10011747828

The depicted service employee in marketing communications : an empirical assessment of the impact of facial happiness

Söderlund, Magnus; Sagfossen, Sofie - In: Journal of retailing and consumer services 38 (2017), pp. 186-193

Persistent link: https://www.econbiz.de/10011743240

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Söderlund, Magnus; Colliander, Jonas; Karsberg, John; … - In: Journal of Product & Brand Management 26 (2017) 1, pp. 91-100

Purpose This paper aims to assess the impact of perceived effort related to packaging on overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how much manufacturer effort that lies behind an offer, is assumed to contribute to evaluations by signaling...

Persistent link: https://www.econbiz.de/10014897456

The consumer experience and the absorbing story

Söderlund, Magnus; Sagfossen, Sofie - In: Nordic journal of business : NJB 64 (2015) 2, pp. 103-118

Persistent link: https://www.econbiz.de/10011503374