Purpose: The purpose of this paper is to investigate the relationship between the different dimensions of involvement and customer engagement (CE) and analyze the influence of CE on loyalty in an online retail context. The study also tests the mediation of CE between the facets of involvement...

Purpose – The purpose of this paper is to develop an integrated conceptual trust building model for supply chain partners’ relationships. It is based on the literature on trust building models from various disciplines. Design/methodology/approach – Various trust building concepts and...

Purpose – This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India.. Design/methodology/approach – The paper applies data reduction using exploratory factor analysis (EFA) on a sample...