Pandey, Ashutosh; Sahu, Rajendra - In: International Journal of Tourism Cities 6 (2020) 4, pp. 769-784
Purpose This paper aims to empirically investigate the relationship between service quality (SQ) in heritage tourism, destination attachment (DA), and electronic word-of-mouth (eWOM) intention. Design/methodology/approach This study followed cross-sectional survey-based research design and...