Social media marketing impact on the purchase intention of millennials
Year of publication: |
2018
|
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Authors: | Pandey, Ashutosh ; Sahu, Rajendra ; Dash, Manoj Kumar |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 28.2018, 2, p. 147-162
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Subject: | social media | marketing | eWOM | peer communication | purchase intention | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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