Search Results - person:"Salagrama, Ramakrishna"

Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity

Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: International journal of emerging markets 18 (2023) 10, pp. 3973-3994

Persistent link: https://www.econbiz.de/10014455163

Matching explanations with regulatory focus

Salagrama, Ramakrishna; Mattila, Anna S.; Prashar, Sanjeev - In: Marketing intelligence & planning 40 (2022) 8, pp. 958-972

Persistent link: https://www.econbiz.de/10013393617

Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type

Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: Service business 15 (2021) 4, pp. 757-779

Persistent link: https://www.econbiz.de/10012794134

Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity

Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: International Journal of Emerging Markets (2021)

Purpose: This study aims to investigate antecedents of forgiveness from the non-complainers point of view after a service failure in India. Design/methodology/approach: This study bases itself on the theoretical foundations of...

Persistent link: https://www.econbiz.de/10012811721