Gardiazabal, Pilar; Bianchi, Constanza; Saleh, M. Abu - In: Journal of Services Marketing 34 (2020) 6, pp. 769-783
Purpose: The purpose of this paper is to investigate if retail services have a transformative potential to improve the well-being of customers in a Latin American market. Transformative studies have been conducted mostly in developed countries, and consumer well-being in a Latin American...