Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
M. Abu Saleh; Ali M. Yunus; Syed Saad Andaleeb
| Year of publication: |
2014
|
|---|---|
| Authors: | Saleh, M. Abu ; Ali M. Yunus ; Andaleeb, Syed S. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 1, p. 45-62
|
| Subject: | Commitment | Trust | Business-to-business marketing | Cross-culture management | Buyer-seller relationships | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252760