Fatehi, Kamal; Taasoobshirazi, Gita; Sanchez-Gutierrez, Jose - In: Review of International Business and Strategy 32 (2021) 4, pp. 484-502
Purpose: Japanese American philosopher Magoroh Maruyama (1969) proposed the Mindscape theory, a macro model of cultural differences identification. The theory suggests inter-and intra-cultural heterogeneity and four major Mindscapes of H, I, S and G. He and his colleagues designed 64 graphic...