eWOM as a Driver of eBusiness for SMEs : A Conceptual Model Proposal

This study is aimed to analyze and determine a conceptual model proposal that relates electronic word of mouth (eWOM) with electronic business innovation model (eBIM). The importance of this study are the practical consequences for the SMEs in digital environment that need to measure the opinion of their clients for making decisions in their eBusiness models and how to get an improvement of their own performance

MoreLess

Year of publication:	2019
Authors:	Mejía-Trejo, Juan
Other Persons:	Sanchez-Gutierrez, Jose (contributor)
Publisher:	[2019]: [S.l.] : SSRN
Subject:	KMU \| SME \| Electronic Commerce \| E-commerce \| Virales Marketing \| Viral marketing \| Internet

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: ISER. International Society for Engineers and Researchers. USA, 2019 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 18, 2019 erstellt
Classification:	O3 - Technological Change; Research and Development
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012868283