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Brand image
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Luomala, Harri T.
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Journal of consumer behaviour : an international research review
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Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
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2
Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts
Paasovaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10009823932
Saved in:
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